Brand Guidelines
The primary identifying marker of the brand is the typemark unit. To maintain a clean and consistent design language, ensure the typemark is used alone as our logo for the majority of communications.
The ayutha ezhuthu (three dots) can be used as a supporting graphic or even a favicon.
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Here are a few examples of how NOT to use our logo. It is not a comprehensive list of errors, they're simply the most common or egregious ones.
Never attempt to alter, redesign, or add to any of the brand's logo.
Here are a few examples of how NOT to use our favicon. It is not a comprehensive list of errors, they're simply the most common or egregious ones.
Never attempt to alter, redesign, or add to any of the brand's favicon.
In co-branding layouts, the 'n' from the logo is used to define the spacing between the two brand marks, ensuring consistent separation. The height of the 'n', referred to as 'x', acts as a guide for alignment and scale across both identities.
Only the primary logo must be used in co-branding, favicon or alternate marks are not permitted, as they compromise brand clarity and hierarchy.